Two pet ecomm stores are losing money because of weak subject lines. As I was going through my inbox this morning, I quickly noticed two stacked dog supplement emails. Which was sort of odd. But what I noticed more was that both subject lines kinda sucked. One worse than the other. Here they are so…
Email Copywriting
How Hunter.io Nailed Their First Onboarding Email
After sifting through so many trash onboarding emails that completely miss so many marks, it was nice to finally see one that did what it’s supposed to. I signed up for Hunter.io two days ago, and their onboarding emails have not disappointed. The one thing most SaaS onboarding messages usually do is BEG. They use…
What’s With Pet Ecomm Stores Emailing My Dog and Not Me?
I’ve been studying a ton of ecomm emails lately, especially in the pet industry (because that’s where I’d like to hang my hat.) And the one thing I’ve found is that many of them talk to my dog instead of me. 🤨 Worse yet, they keep trying to be clever. But is “too clever” leaving…