Two pet ecomm stores are losing money because of weak subject lines. As I was going through my inbox this morning, I quickly noticed two stacked dog supplement emails. Which was sort of odd. But what I noticed more was that both subject lines kinda sucked. One worse than the other. Here they are so…
Pet Ecommerce
What’s With Pet Ecomm Stores Emailing My Dog and Not Me?
I’ve been studying a ton of ecomm emails lately, especially in the pet industry (because that’s where I’d like to hang my hat.) And the one thing I’ve found is that many of them talk to my dog instead of me. 🤨 Worse yet, they keep trying to be clever. But is “too clever” leaving…